At the end of their second academic year, the participants will have the opportunity of attending an optional one-week study module abroad at the Warsaw School of Economics (SGH) with the subject being „International Marketing“.
The spread of digital technologies as well as the increasing competitive pressure have dramatically expanded the role of marketing in organizations. This module provides participants with a solid foundation of marketing concepts as well as enables students to understand state-of-the-art marketing strategy tools. A particular emphasis will be placed on analyzing the consequences of different marketing strategies on companies, competitors, and customers.