Norwegian School of Economics (NHH)

This module covers an introduction to "Marketing & Innovation in the Nordics". We will dive into design thinking and business model analysis. We will further discuss the role of marketing for innovative businesses. Finally, the participants will be exposed to Norwegian businesses and business life - in particular, Nordic leadership.

The module provides a solid introduction on creative techniques, innovative business models and how to lead them to success.

(Type of Examination: Presentation)