The spread of digital technologies as well as the increasing competitive pressure have dramatically expanded the role of marketing in organizations. This module provides participants with a solid foundation of marketing concepts as well as enables students to understand state of the art marketing strategy tools. A particular emphasis will be put on analyzing consequences of different marketing strategies on companies, competitors as well as customers.
The study week at the Warsaw School of Economics (SGH) is recognized as “Bildungsurlaub” according to the Rhineland-Palatinate “Bildungsfreistellungsgesetz”.
(Type of examination: Term paper)